Receipts
Not convinced? Here's proof it works
★ Lifetime Results: We've generated 600+ new athlete enrollments across 12 clients.
NOTE: these are abnormal results. I can't promise 60x return on ad spend and sub-$50 customer acquisition costs for every campaign. However, our average campaign still yields an incredible 15x ROAS — meaning our customer acquisition cost is, on average, just 1/15th of a client's average lifetime revenue per customer. For reference, a 3x ROAS is considered good.
In other words, our marketing campaigns are simply a smart financial decision.
- Campaign Length90 days
- Total Leads73
- Free Session Shows45
- New Athlete Enrollments14
- Cost per Lead$41.10
- Customer Acquisition Cost$214.29
- Immediate Cash Collected*$4,200
- Top Line Revenue Generated*$210,000
- Total Ad Spend$3,000
- Return on Ad Spend70x
For every dollar they invested, DCSC got $70 back in top line revenue. As a high-ticket youth soccer club, their close rate was lower than normal but their immediate cash collected and top line revenue were still high. Since we target high-income parents effectively, DC's close rate was still a respectable 31%. Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.
Pearland SC — NextUp Evaluation
Pearland, TX
- Campaign Length30 days
- Total Leads39
- Free Session Shows25
- New Athlete Enrollments20
- Cost per Lead$30.77
- Customer Acquisition Cost$60
- Immediate Cash Collected*$50,000
- Top Line Revenue Generated*$100,000
- Total Ad Spend$1,200
- Return on Ad Spend83.3x
For every dollar they invested, PSC got $83 back in top line revenue. Please note that PSC had an absolutely insane close rate (80% of athletes who tried out became customers) because these were evaluations for the only super high-level teams in that region for those age groups, so every family with a high-level player wanted them to play at PSC. Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.
South Hackensack Strikers
South Hackensack, NJ
- Campaign Length14 days
- Total Leads52
- Free Session Shows28
- New Athlete Enrollments13
- Cost per Lead$2.69
- Customer Acquisition Cost$10.77
- Immediate Cash Collected*$3,900
- Top Line Revenue Generated*$9,750
- Total Ad Spend$140
- Return on Ad Spend69.6x
For every dollar they invested, SHSSC got $69.64 back in top line revenue — in just 14 days, before we cut the campaign short (see the FAQ for why). Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.
*Immediate Cash Collected vs. Top Line Revenue Generated. Immediate Cash Collected is the cash new families pay upfront when they enroll. Top Line Revenue Generated is the total revenue those new athletes produce over their full customer lifetime (average lifetime value × number of new customers). The two differ by business model: a club like Pearland SC selling ~$2,500 season contracts collects far more upfront (~$2,500 × new customers in month one) than a club like Dallas Cosmos on ~$300/month memberships (~$300 × new customers in month one). But Dallas Cosmos earns a higher lifetime value — low monthly churn means families stay for years — so its total top-line revenue, and therefore its overall return on ad spend, ends up higher.
Results vary by program, offer, location, and ad budget. No matter your exact goal and program budget (we've managed from $300/mo ad spend to $2,000/mo ad spend), I guarantee we can help you fill up your underperforming programs.
