Youth Sports Media | Digital Marketing for Youth Sports Organizations

How we get these results

A growth system, not a guessing game

We've spent years (and hundreds of thousands in ad spend) figuring out exactly what fills youth programs. Then we built it into a plug-and-play system:

✓ High-performance Facebook & Instagram ad campaigns built specifically for youth sports.
✓ Booking funnels that turn curious parents into paying customers.
✓ Proven follow-up scripts so leads actually show up — not just fill out a form.
✓ Weekly performance snapshots and monthly reports, always in your inbox.

Watch the full 5-minute breakdown

Why Youth Sports Media

Our ads do more with every dollar

Most agencies treat youth sports like any other client. We don't. Our campaigns are engineered for one outcome — filling your programs with local families — at a fraction of the typical cost.

← swipe to compare →

How we compare	Youth Sports Media	Traditional Agency / Freelancer	In-House Marketing
Average Return on Ad Spend	15x	~3x	~3x
Built specifically for youth sports (ages 3–14)	Yes	No	Maybe
First qualified leads within 72 hours	Yes	No	No
Complementary services (automation, app development, website design, Google review management)*	Yes	Maybe	No
Flexible, short-term agreements	Yes	Maybe	No

*A major advantage we have over other agencies is our technical ability. Our team's computer-engineering background, coupled with marketing expertise, allows us to provide unrivaled results.

The real reason programs stall

Why most youth programs struggle to grow

It's almost never the quality of your coaching or your programs. It's that growth gets left to word-of-mouth, the occasional social post, or "boosting" a photo and hoping. That's not marketing — it's guessing. Meanwhile, the families who would love what you do never even hear your name. We fix that.

Receipts

Not convinced? Here's proof it works

★ Lifetime Results: We've generated 600+ new athlete enrollments across 12 clients.

Dallas Cosmos

Dallas, TX

Campaign Length30 days
Total Leads80
Free Session Shows52
New Athlete Enrollments18
Cost per Lead$18.75
Customer Acquisition Cost$84
Immediate Cash Collected*$5,400
Top Line Revenue Generated*$129,600
Total Ad Spend$1,500
Return on Ad Spend86.4x

For every dollar they invested, DCSC got $86.40 back in top line revenue. As a high-ticket youth soccer club, their close rate was lower than normal but their immediate cash collected and top line revenue were still high. Since we target high-income parents effectively, DC's close rate was still a respectable 35%. Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.

Pearland SC — NextUp Evaluation

Pearland, TX

Campaign Length30 days
Total Leads39
Free Session Shows25
New Athlete Enrollments20
Cost per Lead$30.77
Customer Acquisition Cost$60
Immediate Cash Collected*$50,000
Top Line Revenue Generated*$100,000
Total Ad Spend$1,200
Return on Ad Spend83.3x

For every dollar they invested, PSC got $83 back in top line revenue. Please note that PSC had an absolutely insane close rate (80% of athletes who tried out became customers) because these were evaluations for the only super high-level teams in that region for those age groups, so every family with a high-level player wanted them to play at PSC. Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.

South Hackensack Strikers

South Hackensack, NJ

Campaign Length14 days
Total Leads52
Free Session Shows28
New Athlete Enrollments13
Cost per Lead$2.69
Customer Acquisition Cost$10.77
Immediate Cash Collected*$3,900
Top Line Revenue Generated*$9,750
Total Ad Spend$140
Return on Ad Spend69.6x

For every dollar they invested, SHSSC got $69.64 back in top line revenue — in just 14 days, before we cut the campaign short (see the FAQ for why). Confused about how our metrics are tracked and calculated? Watch our 5-minute video above to understand our data-driven, results-based campaigns.

Book a Free Discovery Call

*Immediate Cash Collected vs. Top Line Revenue Generated. Immediate Cash Collected is the cash new families pay upfront when they enroll. Top Line Revenue Generated is the total revenue those new athletes produce over their full customer lifetime (average lifetime value × number of new customers). The two differ by business model: a club like Pearland SC selling ~$2,500 season contracts collects far more upfront (~$2,500 × new customers in month one) than a club like Dallas Cosmos on ~$300/month memberships (~$300 × new customers in month one). But Dallas Cosmos earns a higher lifetime value — low monthly churn means families stay for years — so its total top-line revenue, and therefore its overall return on ad spend, ends up higher.

Results vary by program, offer, location, and ad budget. No matter your exact goal and program budget (we've managed from $300/mo ad spend to $2,000/mo ad spend), I guarantee we can help you fill up your underperforming programs.

Who we work with

Industries we serve

We specialize in promoting youth programs for ages 3–14. We help youth sports academies (think youth soccer clubs, youth martial arts studios, youth fencing academies, youth volleyball clubs, youth tennis clubs, etc...), indoor sports facilities, and private training businesses. If you run one of these businesses, book a call!

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Youth Soccer

🥋

Youth Martial Arts

🤺

Youth Fencing

🏐

Youth Volleyball

🎾

Youth Tennis

Meet the founder

Juan Gallo

Founder, Youth Sports Media

I grew up surrounded by youth sports clubs. I played soccer at a national level and practiced jiu jitsu at a recreational level. My best friends were life-long fencers, volleyball players, tennis players, and ice hockey players. I know firsthand what these programs mean to families, because I lived it.

Today I'm studying Marketing & Finance at the University of Pennsylvania's Wharton School of Business, and I lead a 3-person team of student marketers and software engineers obsessed with one thing: getting youth programs more enrollments.

We've worked with businesses of every size — from clubs barely cracking $100k/year on a $300/month ad budget, all the way up to $2M/yr academies investing $3,000+/month per program in ads. Same proven playbook, scaled to fit.

Book a 30-Min Discovery Call with Juan

Want to super-charge your growth?

More ways we help you win

After setting up your paid Facebook & Instagram funnels, we help our more ambitious clients with the following:

⚙️

Automation

We scope out every repetitive task that can be automated — saving you time, saving you money, and eliminating human error.

Instant, automated follow-up the moment a parent inquires
Long-term sequences that reactivate cold leads with new offers
Automated lead tracking across your entire pipeline

📱

Custom App Development

Tired of generic tools and CRMs that aren't built for your organization? We'll code you a custom tool that fits exactly what you need — nothing more, nothing less.

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Website (Re)Design & Management

Don't use the same generic template as every competitor. We'll build you a differentiated website engineered to turn visitors into customers — SEO management and tracking included.

⭐

Google Review Management

Automated review systems that keep recent 5-star Google reviews flowing in — building trust and pushing you higher in local search.

Free Tool

Enrollment Growth Calculator

Plug in your numbers and see how many new athletes — and how much revenue — your ad budget could realistically generate. Adjust anything to model your own market.

Your Business

Monthly Ad Budget

$

Revenue / Member / mo

$

Months a Member Stays

mo

Your Funnel

Booking Rate

%

Show Rate

%

Close Rate

%

Cost Per Lead Scenarios

Conservative

$

Moderate

$

Aggressive

$

Booking = leads who book a trial. Show = bookings that attend. Close = shows who enroll. Cost-per-lead benchmarks are drawn from real Youth Sports Media campaigns — edit them to match your market.

Your Forecast

What your budget could deliver each month

Metric	Conservative	Moderate LIKELY	Aggressive
Leads	—	—	—
Trial Bookings	—	—	—
Shows	—	—	—
New Members	—	—	—
New Monthly Rev	—	—	—
Total LTV Rev	—	—	—
ROI (LTV ÷ spend)	—	—	—

Swipe to compare all three scenarios

All figures are estimates for planning, not guarantees. Use the ranges to pressure-test best- and worst-case outcomes for your program.

Ready to see these numbers come to life?

Book a Free Discovery Call

Frequently Asked Questions

What is Youth Sports Media, and what do you actually do?⌄

Youth Sports Media is a digital marketing agency built specifically for youth sports organizations — academies, indoor facilities, and private training businesses. We run your paid ad campaigns, build your landing pages and booking funnels, generate qualified parent leads, and automate follow-up so new families actually show up. The goal is simple: add 20–50+ new athlete enrollments to your chosen programs within 60 days.

How fast will I see results?⌄

Most clients start seeing leads and booked trials within the first week, because we deploy ad creative and funnels already validated across other youth programs. Full results depend on your offer, location, audience size, and how quickly your team follows up with leads.

How much does it cost, and what should I budget for ads?⌄

We work with a wide range of budgets — from programs spending around $300/month on ads up to $3,000+/month. On a quick discovery call we'll recommend the right plan and ad budget for your goals.

Not sure where to start? Use our free calculator to see how much ad spend you need to get the results you want.

What ages and sports do you specialize in?⌄

We specialize in youth programs for ages 3–14. Our core niches are youth soccer, martial arts, fencing, volleyball, and tennis.

What happened with South Hackensack Strikers — why did you pause their campaign?⌄

Within 14 days, the campaign generated more interest than the club could process, so we paused it to let them onboard the influx of new families first. It's a good problem to have — and a reminder that we'll always make sure your operations can handle the demand we create before we scale it.

I already have a marketing person or team. Can you still help?⌄

Absolutely. Many of our best clients already have someone handling their website, design, or social content. We don't replace them — we plug in the paid-ads, funnel, and follow-up engine that drives enrollments, so your team can keep doing what they do best while we handle the heavy lifting.

Do you work with sports outside your core niches?⌄

Sometimes. If you run an in-person youth program for ages 3–14 and you're serious about growth, book a call — we'll tell you honestly whether we're a good fit.

Digital Marketing Agency Helping Youth Sports Organizations Add 20+ New Athletes Per Month*

How would it feel to have your youth programs at near-max capacity every single month?